Competitive Advantage

Competitive advantage is basically the better value that you can offer your consumers. For example, Subway sells "$5 foot-longs" whereas Jimmy Johns "foot-longs" are more. Now, Subway has competitive advantage with prices because they are able to discount their product to $5. Jimmy John's  has the competitive advantage with their products which makes them pricer. So, if consumers want cheaper food, then Subway has the advantage but if consumers want higher quality product, then Jimmy Johns has the advantage.