What do consumers want? Convenience! They want things that are easy to use and can be accessed at the touch of a button. In today's world, we have access to everything at the rise of our fingertips via the rise of the internet. This in turn, has created market for the most accessible. A good example of things that once were popular but now are no longer available (or are available in limited access are Phonebooks, Encyclopedias, and payphone. Even once big markets such as video rentals, record stores, or even the CD as a medium for music has fallen or begun to decline do to the wayside of technology, ease of use, and convenience.